What’s in a symbol?

August 10, 2008

I know this is going to sound strange….

Growing up in the 60s, in Singapore, CKF clubs were rife. Most buildings were walk-ups – 3, 4 maybe 5 floors and without an elevator and rooftops, beside some utilities room, were usually taken up by Kung Fu clubs. So you lease a small office somewhere in the building and take up the roof space for training. The more affluent schools had it roofed, displayed elaborate signboards and decorated the entire perimeter with flags.

And you got to have an official logo – a symbol to appear everywhere. Uniforms, flags, banners, drums, lion heads etc etc….

Methinks, the CKF folks understood “branding” long before the Nikes and Adidas….

I love these symbols and these were pre-computer aided designing days so everything is hand drawn…

Sometimes, the symbols say so much…..

Got one here from Kuching White Crane school and notice it does not say “Kung Fu” anywhere.

Over this part of the world, it’s usually “gymnastics”, “physical culture”, “wushu” or “bodybuilding”.

“Kung Fu” or “time / effort” is more a Western thang!


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